Privacy Policy for FashionVue
Effective Date: August 10, 2025 Last Updated: August 10, 2025
1. Introduction
FashionVue ("we", "us") respects your privacy. This policy explains what we collect, how we use it, and your choices.
2. Information We Collect
- Account: name, email
- Profile: style preferences, optional body measurements
- Content: uploaded photos, saved items
- Device & Usage: device model, OS, interactions, error logs
- Location (optional): for localized recommendations
- Third-party Sign-in: basic profile from providers if you choose that option
3. How We Use Your Information
We use the information we collect for the following specific purposes:
To Provide the Core Service: To create your virtual try-ons, manage your digital wardrobe, and deliver the features you actively use.
To Improve Our AI and Service Quality (Internal Use Only): We use anonymized and aggregated data, including aspects of your uploaded photos and clothing items, to train our machine learning models. This is crucial for improving the accuracy of our virtual fits and the quality of our style recommendations. Your personally identifiable information is never used for this purpose, and your original content is not shared with other users.
To Offer Personalized Shopping Suggestions: We use your style preferences, wardrobe items, and try-on history to show you links to clothing items from third-party retailers that we think you might like. These may be affiliate links, as disclosed in our Terms of Service.
To Communicate With You: To send you service updates, respond to your support requests, and share information about your account.
For Security and Compliance: To protect against fraud, abuse, and to comply with our legal obligations under laws such as South Africa's Protection of Personal Information Act (POPIA).
4. When We Share Your Information
We do not sell your personal data. We only share your information with third parties in the following limited circumstances:
With Service Providers: We work with trusted third-party companies to help us operate, provide, and improve our services (e.g., cloud hosting with Supabase, analytics services). These providers have access to your information only to perform tasks on our behalf and are obligated not to disclose or use it for any other purpose.
With Affiliate Partners: When you interact with an affiliate link, we may share non-personally identifiable information (such as the fact that a user from our app clicked on a specific product link) with our affiliate partners to enable commission tracking. We do not share your name, photos, or other personally identifiable content with these partners.
For Legal Reasons: We may share information if we believe disclosure is reasonably necessary to comply with a law, regulation, or legal request.
5. Data Security
We use encryption in transit and at rest where applicable, access controls, and industry-standard safeguards. No system is 100% secure.
6. Your Rights
- Access/update your profile
- Delete your account and data
- Request a copy of your data (export)
7. Children's Privacy
Not intended for children under 13. We do not knowingly collect data from children under 13.
8. International Transfers
Your data may be processed in regions where we operate service infrastructure.
9. Updates to This Policy
We may update this policy. Continued use after updates indicates acceptance.
10. Contact
Email: legal@fashionvue.app Support: In-app support or support@fashionvue.app
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By using FashionVue, you acknowledge you have read and understood this Privacy Policy.